Stick the landing

Content without process is a communication misstep.

One of the things I’ve been working to correct is the habit of rushing, especially in regard to how I connect with people. We all know that time is the ultimate currency, and we all want to make good use of it. But a disproportionate obsession with saving time can create an illusion of efficiency that becomes counterproductive. This is especially true when we try to communicate with others. We can be so focused on making our point—explaining a plan, delivering instructions, inspiring action—that we fail to complete the job. Communication isn’t about talking; it’s about being understood.

In the act of being a more deliberate communicator myself, I’ve become aware of all the things that cause interference. Let’s assume my message is pretty clear. But before it reaches listeners in the way I intend, a number of things have to align. They have to be ready to listen. They need context: am I telling them something that requires action, that needs to be remembered for future reference, or that is simply anecdotal? Do the words I choose mean the same thing to them as they do to me, or are they charged with cultural or political meaning? Do my listeners trust my motives and my veracity?

The solution here is to think about communication as both process and content. It’s packaging the what with the why and how. It’s being transparent about our own thought process and making room for theirs, so that we all wind up in the same place, with the same expectations.

I’m taking a page from Olympic gymnasts. Even the most elaborate, demanding routine is only considered a success if they stick the landing. Athletes don’t rely on luck; they rely on practice. They have a design process, if you will, that leads to the end result. It takes time to perfect.

I’m taking that time right now. I’m learning to stick the landing.

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