Lessons In Leadership Thoughts from the Zeitgeist Optimizing the Exhibitor Experience It’s time to offer all exhibitors white-glove treatment. In a previous post, I talked about the results of the Freeman 2024 Exhibitor Trends Report and the implied mandate for the events industry to switch its focus from Return on Investment (ROI) to Return on Objectives (ROO). There’s a common misconception that exhibitors attend events primarily […] Written by BPH April 25, 2024April 25, 2024
Lessons In Leadership Thoughts from the Zeitgeist Escape Velocity – Part 2 Mistrust is a black hole. In my previous post, I made the case that CEOs, acting on data in the most recent Edelman Trust Barometer, can counter the forces polarizing society by creating space for meaningful connection. What might this space look like? We have all seen it work on a one-on-one basis, where people […] Written by BPH March 28, 2024March 28, 2024
Lessons In Leadership Thoughts from the Zeitgeist Doing What’s Right Hint: There are a lot of right ways to do something. Here’s a paradox that most leaders are familiar with — the skills you’ve perfected to achieve individual success aren’t necessarily the skills you need to achieve success through others. There are any number of right ways to achieve success. Knowing the best way to […] Written by BPH February 2, 2024February 2, 2024
Thoughts from the Zeitgeist A Community of Community Builders – Part 2 It’s not only what’s new — it’s the nuance. As I posted previously, community building is a worthy calling — one I discovered in my days at Seybold Seminars. My next lesson in community building involved understanding how nuanced the language of an esoteric community can be. And by “language,” I mean all the ways you […] Written by BPH January 18, 2024January 18, 2024
Thoughts from the Zeitgeist A Community of Community Builders – Part 1 If you build it, they will come. One of the best things about working with incredible people for the last 30 years is that they are now working across the events industry — some as corporate clients, some as event organizers, some leading amazing associations, and some working with me right here at Freeman. Most […] Written by BPH January 4, 2024January 4, 2024
Lessons In Leadership Thoughts from the Zeitgeist The Only List That Counts A lesson from Buddy the elf. Is it just me, or is there a social media conspiracy to reduce the holidays to a series of check lists? Shopping lists. Decorating lists. Baking lists. “Must-see” and “must-do” lists. Everyone seems to be pushing the five or ten things without which your holiday will be incomplete. I […] Written by BPH December 21, 2023December 21, 2023