Thoughts from the Zeitgeist

  1. Lessons In Leadership
  2. Thoughts from the Zeitgeist

Embracing Dangerous Ideas 

You already love AI.  It seems as though every article or post I’ve read lately references artificial intelligence. Of course, AI has been around for decades, but the speed and memory capacity of computing systems have made AI applications ubiquitous. And so people race to that band wagon to either credit or blame artificial intelligence […]
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  1. Lessons In Leadership
  2. Thoughts from the Zeitgeist

Interconnecting in Interstitials 

In between is the right place to be.  I’ve been thinking about interstitials lately and what it means to be in an “in between” space. Our strategy team has observed a trend in which corporate marketers are experimenting with activations staged in venue entrances, hallways, patios, and other places that are on the way to […]
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  1. Lessons In Leadership
  2. Thoughts from the Zeitgeist

How to Build Brand Trust

Not brand new, but on brand.  Although I am a shameless advocate for the value of live, in-person events, I don’t generally force comparisons with other marketing channels. Especially with broadcast media. That’s because it’s an apples-to-oranges comparison. Super Bowl ads reach something like 100 million viewers simultaneously and the best strike with the intensity […]
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