Thoughts from the Zeitgeist Baby Steps Our preferences aren’t as logical as we think. Marketers have long obsessed with building brand loyalty, but the foundation of that loyalty may not be as logical as we’d like to believe. A recent Fast Company article reported that the researchers at Johns Hopkins who studied a group of babies found that when they randomly […] Written by BPH November 13, 2020November 16, 2020 Saving Bookmark this article Bookmarked
Thoughts from the Zeitgeist Don’t Wait to Celebrate Validation helps us fight the good fight. I’ve been thinking a lot about “the Great Reset.” That’s my shorthand for everything that’s rocked our world and our industry in the last 100 days as we navigate a pandemic, fight a global recession, and come to grips with a new Civil Rights movement that is justifiably […] Written by BPH August 3, 2020November 16, 2020 Saving Bookmark this article Bookmarked
Thoughts from the Zeitgeist Get Schooled Thoughts while visiting colleges with my daughter I really enjoyed the privilege of taking my middle daughter on a tour of potential colleges. She is a bright young woman with plenty of options; she is clear about what she’s looking for. That’s good, because, personally, I felt drawn to each school we attended. Not just […] Written by BPH February 14, 2020November 16, 2020 Saving Bookmark this article Bookmarked
Thoughts from the Zeitgeist Learn by Doing It With The Best #24 Those Who Do Teach — Get Out There And Do This is the final installment in a series of blogs based on conversations with Bruce Mau, designed to help people working in the brand-experience medium embrace and apply the 24 Design Principles. I believe that spending time with these interrelated, non-linear habits of thinking […] Written by BPH March 8, 2019October 26, 2020 Saving Bookmark this article Bookmarked
Thoughts from the Zeitgeist The Economic Upside of Passion #22 Work On What You Love This is an ongoing series, based on conversations with Bruce Mau, to help people working in the brand-experience medium embrace and apply the 24 Design Principles. I believe that spending time with these interrelated, non-linear habits of thinking can help us realize better outcomes – at work, in our […] Written by BPH December 28, 2018October 23, 2020 Saving Bookmark this article Bookmarked
Thoughts from the Zeitgeist Quantity X Consumption = Massive Impact #21 Design the Platform for The Impact Double Double This is an ongoing series, based on conversations with Bruce Mau, to help people working in the brand-experience medium embrace and apply the 24 Design Principles. I believe that spending time with these interrelated, non-linear habits of thinking can help us realize better outcomes – at […] Written by BPH November 30, 2018October 23, 2020 Saving Bookmark this article Bookmarked
Resiliency and Resolve Gearing up for the next marathon. I am by nature an optimistic person, but I have to admit that 2020 pushed me about as hard as I’ve been pushed in recent memory. That’s probably why I greeted the dawn of 2021 with an almost superstitious sense of optimism — as if a single night’s sleep […] Written by BPH January 15, 2021January 15, 2021 Saving Bookmark this article Bookmarked
Unplanned Obsolescence Relevance is the outcome of choices and actions. I like to imagine that years from now I will be socializing with colleagues and, like old soldiers, we will recount stories from the darkest days of our careers way back in 2020. It’s taken a toll on everyone, in more ways than we can begin to […] Written by BPH December 18, 2020December 18, 2020 Saving Bookmark this article Bookmarked
Baby Steps Our preferences aren’t as logical as we think. Marketers have long obsessed with building brand loyalty, but the foundation of that loyalty may not be as logical as we’d like to believe. A recent Fast Company article reported that the researchers at Johns Hopkins who studied a group of babies found that when they randomly […] Written by BPH November 13, 2020November 16, 2020 Saving Bookmark this article Bookmarked
When Empathy Trumps Authority Early lessons in leadership — #1. I’d love to tell you a story about myself as the child prodigy who led a fund drive to acquire new life-saving equipment — that I helped invent — to support the local children’s hospital. But for me, the path to leadership has been less Hollywood and more humbling. […] Written by BPH October 8, 2020October 23, 2020 Saving Bookmark this article Bookmarked
