Captive or Captivated?
It’s time to show eventgoers some love. Brand marketers all profess to love their customers, but like many star-crossed teenagers, […]
Lessons In Leadership, Thoughts from the Zeitgeist
Lessons In Leadership
Lessons In Leadership, Thoughts from the Zeitgeist
ROI and Relationships
Organizers and exhibitors should focus on attendee-driven objectives. When I was a younger person discovering everything possible in the events
Lessons In Leadership, Thoughts from the Zeitgeist
Building A Pipeline For Future Customers
We need to design events for the eventual decision makers. I can’t remember a time when companies weren’t interested in
Lessons In Leadership, Thoughts from the Zeitgeist
Can We Chatbot?
Make sure your generative AI use is VALID. Whether you love ChatGPT, Bard, and similar generative AI tools, or you
Lessons In Leadership, Thoughts from the Zeitgeist
Embracing Dangerous Ideas
You already love AI. It seems as though every article or post I’ve read lately references artificial intelligence. Of course,
Lessons In Leadership, Thoughts from the Zeitgeist
Crying Wolf
Let’s disrupt the cycle of Recession Fatigue. Remember the fable about the little boy who cried wolf? He punked the