Lessons In Leadership Thoughts from the Zeitgeist Captive or Captivated? It’s time to show eventgoers some love. Brand marketers all profess to love their customers, but like many star-crossed teenagers, they struggle to find the right words. That’s why they sift through data analytics, hoping to find a clear answer to the question, “what do my customers want?” They hire agencies that develop robust strategies […] Written by BPH July 6, 2023July 6, 2023
Lessons In Leadership Thoughts from the Zeitgeist ROI and Relationships Organizers and exhibitors should focus on attendee-driven objectives. When I was a younger person discovering everything possible in the events industry, the game-changing technology that rocked my world was the use of scannable name badges at registration. Technically, they were “swipeable,” relying on handheld devices to read a magnetic strip. The data on the badge […] Written by BPH June 22, 2023June 22, 2023
Lessons In Leadership Thoughts from the Zeitgeist Building A Pipeline For Future Customers We need to design events for the eventual decision makers. I can’t remember a time when companies weren’t interested in understanding what their customers wanted, but I have lived long enough to witness an incredible acceleration in our ability to gather and analyze pertinent data. In the events industry — and I assume this is […] Written by BPH June 8, 2023June 8, 2023
Lessons In Leadership Thoughts from the Zeitgeist Can We Chatbot? Make sure your generative AI use is VALID. Whether you love ChatGPT, Bard, and similar generative AI tools, or you think they are a prelude to the Robot Apocalypse, the expression “you can’t put the genie back in the bottle” seems appropriate. As I previously blogged about, I embrace the vast potential of AI to […] Written by BPH May 25, 2023June 14, 2023
Lessons In Leadership Thoughts from the Zeitgeist Embracing Dangerous Ideas You already love AI. It seems as though every article or post I’ve read lately references artificial intelligence. Of course, AI has been around for decades, but the speed and memory capacity of computing systems have made AI applications ubiquitous. And so people race to that band wagon to either credit or blame artificial intelligence […] Written by BPH May 12, 2023May 12, 2023
Lessons In Leadership Thoughts from the Zeitgeist Crying Wolf Let’s disrupt the cycle of Recession Fatigue. Remember the fable about the little boy who cried wolf? He punked the good town folk too many times — warning them about a wolf that never came — and then when an actual wolf pounced, everyone ignored his cries. The story did not end happily for the […] Written by BPH April 27, 2023April 27, 2023