Lessons In Leadership Thoughts from the Zeitgeist ROI and Relationships Organizers and exhibitors should focus on attendee-driven objectives. When I was a younger person discovering everything possible in the events industry, the game-changing technology that rocked my world was the use of scannable name badges at registration. Technically, they were “swipeable,” relying on handheld devices to read a magnetic strip. The data on the badge […] Written by BPH June 22, 2023June 22, 2023
Lessons In Leadership Thoughts from the Zeitgeist Building A Pipeline For Future Customers We need to design events for the eventual decision makers. I can’t remember a time when companies weren’t interested in understanding what their customers wanted, but I have lived long enough to witness an incredible acceleration in our ability to gather and analyze pertinent data. In the events industry — and I assume this is […] Written by BPH June 8, 2023June 8, 2023
Lessons In Leadership Thoughts from the Zeitgeist Interconnecting in Interstitials In between is the right place to be. I’ve been thinking about interstitials lately and what it means to be in an “in between” space. Our strategy team has observed a trend in which corporate marketers are experimenting with activations staged in venue entrances, hallways, patios, and other places that are on the way to […] Written by BPH April 13, 2023April 13, 2023
Lessons In Leadership Thoughts from the Zeitgeist A Word of Thanks Winning the Krakoff Award. The other day, while attending the annual SISO CEO Summit, I was stunned to hear Hervé Sedky announce my name as the winner of the Robert L Krakoff SISO Leadership Award. I love the events industry. I am proud of what we do, and that comes from being on the show […] Written by BPH March 28, 2023March 28, 2023
Lessons In Leadership Thoughts from the Zeitgeist Speed Isn’t Progress When the pressure is up, speed down. Early in my career I learned that the only way to manage a vast project is to break it down into multiple small projects; then, control the process as if you are diffusing a landmine. Attention to the logistical details — doing things in the most efficient way […] Written by BPH February 16, 2023February 16, 2023
Lessons In Leadership Thoughts from the Zeitgeist Business or Pleasure? The question is quickly becoming irrelevant. “Bleisure” is a frankenword I can’t bring myself to say aloud. It sounds like a probiotic food supplement. However, I thoroughly endorse the trend of intentionally combining business and leisure travel. The concept, of course, is not new. Many of us have wince-worthy recollections of conferences that offered registrants […] Written by BPH February 2, 2023February 2, 2023