Lessons In Leadership Thoughts from the Zeitgeist Optimizing the Exhibitor Experience It’s time to offer all exhibitors white-glove treatment. In a previous post, I talked about the results of the Freeman 2024 Exhibitor Trends Report and the implied mandate for the events industry to switch its focus from Return on Investment (ROI) to Return on Objectives (ROO). There’s a common misconception that exhibitors attend events primarily […] Written by BPH April 25, 2024April 25, 2024
Lessons In Leadership The Calculus of Event Experience You can chase ROI, or you can lead with ROO. I am a huge proponent of data-based business management. And for the most part, that boils down to ROI — analyzing the return in value for the resources invested. This is a useful selling tool for many marketing channels, where a simple formula delivers the […] Written by BPH April 11, 2024April 11, 2024
Lessons In Leadership Thoughts from the Zeitgeist Escape Velocity – Part 2 Mistrust is a black hole. In my previous post, I made the case that CEOs, acting on data in the most recent Edelman Trust Barometer, can counter the forces polarizing society by creating space for meaningful connection. What might this space look like? We have all seen it work on a one-on-one basis, where people […] Written by BPH March 28, 2024March 28, 2024
Lessons In Leadership Searching the Research It’s time to read between the lines. Freeman recently released a new Trends Report that offers robust analysis of the current events industry with specific focus on 2024 Attendee Intent and Behavior. It contains insights that will prove invaluable to any CEO, CMO or Brand Manager navigating media channels to sustain brand trust. But it […] Written by BPH February 29, 2024February 29, 2024
Thoughts from the Zeitgeist A Community of Community Builders – Part 2 It’s not only what’s new — it’s the nuance. As I posted previously, community building is a worthy calling — one I discovered in my days at Seybold Seminars. My next lesson in community building involved understanding how nuanced the language of an esoteric community can be. And by “language,” I mean all the ways you […] Written by BPH January 18, 2024January 18, 2024
Lessons In Leadership Thoughts from the Zeitgeist The Only List That Counts A lesson from Buddy the elf. Is it just me, or is there a social media conspiracy to reduce the holidays to a series of check lists? Shopping lists. Decorating lists. Baking lists. “Must-see” and “must-do” lists. Everyone seems to be pushing the five or ten things without which your holiday will be incomplete. I […] Written by BPH December 21, 2023December 21, 2023