events

  1. Lessons In Leadership
  2. Thoughts from the Zeitgeist
In between is the right place to be.  I’ve been thinking about interstitials lately and what it means to be in an “in between” space. Our strategy team has observed a trend in which corporate marketers are experimenting with activations staged in venue entrances, hallways, patios, and other places that are on the way to […]
  1. Lessons In Leadership
  2. Thoughts from the Zeitgeist
The question is quickly becoming irrelevant. “Bleisure” is a frankenword I can’t bring myself to say aloud. It sounds like a probiotic food supplement. However, I thoroughly endorse the trend of intentionally combining business and leisure travel. The concept, of course, is not new. Many of us have wince-worthy recollections of conferences that offered registrants […]