Lessons In Leadership Thoughts from the Zeitgeist Interconnecting in Interstitials In between is the right place to be. I’ve been thinking about interstitials lately and what it means to be in an “in between” space. Our strategy team has observed a trend in which corporate marketers are experimenting with activations staged in venue entrances, hallways, patios, and other places that are on the way to […] Written by BPH April 13, 2023April 13, 2023
Lessons In Leadership Thoughts from the Zeitgeist Getting Back on the Horse It’s a matter of trust. Every year spent on the planet reinforces this simple truth — it all comes down to trust. In 2014, I co-hosted a meeting for our top leaders that was entirely focused on trust. We understood that even though the company had reached unprecedented sales growth, our rapid expansion put at […] Written by BPH November 3, 2022November 3, 2022
Posts You Won't Want to Miss The Next Big Thing Isn’t Hybrid events are a transition to something better. During the deepest days of the pandemic, we learned that the Number One search query on our Freeman website was “hybrid.” This term had become shorthand for the sort of stop-gap live/virtual event format favored by the industry as it regrouped following pandemic-driven event cancellations. In March […] Written by BPH June 30, 2021June 30, 2021
Live In The Time of Quarantine The Pursuit of Happiness It’s okay to feel good when things are bad Has this happened to you? You’re at a funeral home and family and friends begin telling favorite stories about the deceased. The next thing you know, you’re laughing. And then you feel guilty, because people are in mourning. The Coronavirus is generating a lot of sadness. […] Written by BPH March 28, 2020October 23, 2020