Live In The Time of Quarantine Integrity Shouldn’t Be Breaking News Organizational truths should be self-evident Whenever anyone asks me what makes Freeman so great, I always answer, “It’s the people. People are our killer app.” It may sound trite, but it’s the truth. And it’s not something I can take credit for. It’s Freeman’s culture, built over three generations. It’s grounded in a true, palpable […] Written by BPH April 7, 2020October 23, 2020
Thoughts from the Zeitgeist The Sound of Integrity {A Note to Readers: This is the first in a series of blogs focused on Customer Experience that I’ll be collaborating on with the amazing Katy Wild. Working with Katy, I can always expect to learn something; I trust you will, too. ~ bph} What does a company with integrity look and sound like? I […] Written by BPH November 3, 2016October 23, 2020
Lessons In Leadership Integrity First, in Every Situation Integrity is an essential Freeman value, but I hope it’s also a personal value for each of us. I like to think we all listen to that little voice in our head that reminds us to do the right thing, even when no one is looking. You were probably taught, as I was, to tell […] Written by BPH July 6, 2016October 26, 2020
Lessons In Leadership Thoughts from the Zeitgeist Can We Chatbot? Make sure your generative AI use is VALID. Whether you love ChatGPT, Bard, and similar generative AI tools, or you think they are a prelude to the Robot Apocalypse, the expression “you can’t put the genie back in the bottle” seems appropriate. As I previously blogged about, I embrace the vast potential of AI to […] Written by BPH May 25, 2023June 14, 2023
Lessons In Leadership Thoughts from the Zeitgeist How to Build Brand Trust Not brand new, but on brand. Although I am a shameless advocate for the value of live, in-person events, I don’t generally force comparisons with other marketing channels. Especially with broadcast media. That’s because it’s an apples-to-oranges comparison. Super Bowl ads reach something like 100 million viewers simultaneously and the best strike with the intensity […] Written by BPH March 30, 2023March 30, 2023
Lessons In Leadership Banking on Trust Trust is like a checking account. All leaders need to bank a certain level of trust before they can expect people to jump into the daily fray we call “doing business.” Written by BPH November 15, 2021November 15, 2021