Lessons In Leadership Thoughts from the Zeitgeist ROI and Relationships Organizers and exhibitors should focus on attendee-driven objectives. When I was a younger person discovering everything possible in the events industry, the game-changing technology that rocked my world was the use of scannable name badges at registration. Technically, they were “swipeable,” relying on handheld devices to read a magnetic strip. The data on the badge […] Written by BPH June 22, 2023June 22, 2023 Saving Bookmark this article Bookmarked
We Are All Designers Designing for Return on Interest Whatever industry you happen to be in, when the conversation turns to metrics, it pretty quickly jumps to the bottom line. We wouldn’t be good business people if we didn’t care about Return on Investment. From product development to marketing, everyone wants to know that they’re getting their money’s worth. One hundred years ago, retailing […] Written by BPH June 16, 2016October 23, 2020 Saving Bookmark this article Bookmarked
