Lessons In Leadership The Calculus of Event Experience You can chase ROI, or you can lead with ROO. I am a huge proponent of data-based business management. And for the most part, that boils down to ROI — analyzing the return in value for the resources invested. This is a useful selling tool for many marketing channels, where a simple formula delivers the […] Written by BPH April 11, 2024April 11, 2024
Lessons In Leadership Thoughts from the Zeitgeist Escape Velocity – Part 2 Mistrust is a black hole. In my previous post, I made the case that CEOs, acting on data in the most recent Edelman Trust Barometer, can counter the forces polarizing society by creating space for meaningful connection. What might this space look like? We have all seen it work on a one-on-one basis, where people […] Written by BPH March 28, 2024March 28, 2024
Lessons In Leadership Escape Velocity – Part 1 CEOs must resist polarization. It’s not your imagination. The 2023 Edelman Trust Barometer confirmed what many of us feared — the world is gripped by distrust and divisiveness. Specifically, the Edelman report notes that 65 percent of respondents characterize the lack of civility and mutual respect as “the worst I’ve ever seen.” And only 20 […] Written by BPH March 14, 2024March 14, 2024
Lessons In Leadership Searching the Research It’s time to read between the lines. Freeman recently released a new Trends Report that offers robust analysis of the current events industry with specific focus on 2024 Attendee Intent and Behavior. It contains insights that will prove invaluable to any CEO, CMO or Brand Manager navigating media channels to sustain brand trust. But it […] Written by BPH February 29, 2024February 29, 2024
Lessons In Leadership Thoughts from the Zeitgeist Doing What’s Right Hint: There are a lot of right ways to do something. Here’s a paradox that most leaders are familiar with — the skills you’ve perfected to achieve individual success aren’t necessarily the skills you need to achieve success through others. There are any number of right ways to achieve success. Knowing the best way to […] Written by BPH February 2, 2024February 2, 2024
Thoughts from the Zeitgeist A Community of Community Builders – Part 2 It’s not only what’s new — it’s the nuance. As I posted previously, community building is a worthy calling — one I discovered in my days at Seybold Seminars. My next lesson in community building involved understanding how nuanced the language of an esoteric community can be. And by “language,” I mean all the ways you […] Written by BPH January 18, 2024January 18, 2024