Validation helps us fight the good fight.

I’ve been thinking a lot about “the Great Reset.” That’s my shorthand for everything that’s rocked our world and our industry in the last 100 days as we navigate a pandemic, fight a global recession, and come to grips with a new Civil Rights movement that is justifiably disrupting the status quo. I used to think that companies like Freeman, who have overcome every conceivable challenge and adversity in 90+ years, had seen it all. But we’ve hit the trifecta of sea change, compressed in an unimaginable time frame.

I suspect that this is what it means to live at the speed of digital, where there is scarcely time to process the significance of events in real time because they are coming at what feels like warp speed. It’s physically exhausting and emotionally draining for everyone. But baked into the formula of rapid change is inherent hope that rapid change can also bring positive transformation. And that’s why, even when we are scrambling to keep the plates spinning and feeling overwhelmed — especially when we’re feeling that way — we need to celebrate our victories.

Cause for applause came from a surprising quarter last week when Forbes officially included Freeman on its annual list of America’s Best Employers for Women. This unsolicited accolade from such a credible source served as validation that when we act with intent, live our values, and refuse to accept the lazy, ingrained habits that excuse discrimination, we can affect positive change. The Freeman manifesto states that all employees can expect a “career experience to promote an enriching life of learning, creativity, growth, and fulfillment.” We are committed to the relentless work of ensuring equity in the way people are hired, compensated, and afforded opportunities for promotion — regardless of age, gender identity, race, or any other point of differentiation.

We are not ready to declare absolute victory in the fight to ensure diversity and equity at Freeman. But as an organization grounded in design thinking, we know that diversity is critical to success in an industry that demands innovation. This affirmation encourages us to push harder. And on a larger scale, it is a welcome reminder that the seemingly thankless task of tilling the soil today may bear fruit sooner than we think. Until then, we would do well to stay focused on promoting growth. And let’s make time to celebrate each green shoot.

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