Early lessons in leadership – #3.

One of the things I find valuable about taking time for reflection is that it helps us understand how we became who we are.  The key values that shaped me as a leader can be traced to encounters that happened early in my career. Here’s a story about learning the value of compassion; it goes all the way back to my days as a hotel manager in Cincinnati.

One of our most loyal, hardworking housekeepers, Georgina, hurt her back. She was no spring chicken, and it was clear that she could no longer handle the physical labor of cleaning rooms. The problem was, she needed that job, and she didn’t really have any options.

So, I created an option. Back then, hotels used a PBX switchboard to handle all the phone calls that came into the hotel and to connect calls between rooms. We had an opening for a PBX operator. The qualifications required a clear, hospitable speaking voice and knowledge of the PBX system. Georgina had the loveliest voice you can imagine — I can still hear her slight drawl and the sincere warmth of her greeting. But when I proposed the job to her, she panicked. She was afraid of the PBX machine, afraid she’d mess up, and afraid to move away from the familiar work (even though it was killing her) to try something new.

I had the weekend off, so I convinced Georgina to come in and, for two days, we ran the switchboard together. By Monday, she was ready to fly solo. Her sweet greetings made customers glad they called our hotel, and she continued as one of our best employees.

Georgina was grateful, to be sure, and that felt good. But in truth, I am in her debt. In that weekend, she taught me the value of compassion — of recognizing others’ vulnerabilities — and the satisfaction of finding the right solution for everyone.  It was one of the best weekends I can remember in a long career. Today, when I’m tempted to ignore my feelings and just “stick to business,” I think of Georgina. I’m still trying to be the man she thought I was back then.

#19 Design the Platform for Constant Design

This is an ongoing series, based on conversations with Bruce Mau, to help people working in the brand-experience medium embrace and apply the 24 Design Principles. I believe that spending time with these interrelated, non-linear habits of thinking can help us realize better outcomes – at work, in our personal lives, and in the world at large.

Bruce Mau tells a self-effacing story about the time, as a young designer, his group was called in to do some vital brand identity work for a client. He laughs when he describes the unstated assumption by everyone on the team — the designers, the consultants, the clients — that “this time” they would achieve an ultimate, lasting solution because, of course, “this team” was smarter, more intentional and more strategic than the previous one. What makes the assumption so funny, Bruce explains, is that he was commissioned ten years later to conduct a re-design of that same project.

“It’s sort of a weird experience, to dismantle the solution that you created,” Bruce says. And he explains that it led to the insight that the essential concept of “relevance” exists on a continuum that demands constant design. “In fact, the world changes so radically, all the time,” he adds, “… there aren’t that many things that are truly ‘for the ages.’”

When we create brand experiences, it’s essential that they are relevant on both a personal level and in the context of what’s going on in the community, business sector, and technological environment.  By definition, if we are truly relevant in the here and now, we should assume that we will be obsolete in the near future; that’s why it makes sense to design the platform we are using to allow for constant redesign. Bruce explains that as the world shifts, we must shift to stay relevant.  “You have to understand what the transformational context is for the design work that you’re doing, and understand where the new opportunity is situated…. And for many practices … it fundamentally changes the assignment …. how I am going to deal with a design, so that I can keep servicing the stable and flex the other things, so that each year I can refresh it.”

Bruce references the work he did with David Butler at Coca-Cola, where this practice of templating the work was dubbed “freedom within a framework.” They established a set of parameters that worked much like the rules for game play. “For me, it’s a game of sameness and difference,” Bruce says. “So, what are the things we’re going to keep the same? And where are the things we’re going to allow to be different? …. You want to keep as much as you can stable, so you can carry that forward and reinforce the identity, but have enough things that are constantly being refreshed, so that you can remain relevant.”

Think about what newspapers and magazines do. Whether we experience them in print or digitally, the content changes with each publication, while the essential identity — the design of the masthead or banner, font and layout — remains constant. This is the approach we should consider when designing the scenic elements and properties we create to define the spaces in which we host brand experiences.

“The interesting thing for events,” Bruce says, “is that, when you start to apply this logic, you realize, I don’t have to reinvent the whole thing. I can reinvent one thing every year, and in five years, the whole thing is new. It’s a method for sustaining relevance and optimizing the business.”

This approach is equally true when we’re designing less tangible things, like processes and organizational structures. The only hope of “permanence” is to define when and where the updates will happen. Designs that work with Lego-like modular components – content that can be swapped out or upgraded without dismantling the whole thing – offer a possible solution. Maybe the updates happen digitally – or through software upgrades. But they must happen by design.

That’s the secret to designing the platform for constant design. We have to resist the temptation to assume we can “design it right the first time and forever,” as if business is static and nothing ever changes. The beauty of this design principle is that it doesn’t require us to predict the future or know where the winds of change will push public sentiment. It just requires the discipline to accommodate continuous change within the design. It’s a matter of deciding which aspects of the design will remain constant and which will require flexibility.

Plus, there’s a bonus for following this methodology. “It introduces the opportunity to do the Madonna Curve,” Bruce explains. “And for me, this concept is really about understanding the nature of change that we’re moving through. You can’t predict what’s going to happen so you have to build an open platform so that as things happen, you’re ready for it. You’re built to accept new things if you take this approach.”

Here’s the irony —If we think our design is impervious to change, we won’t be motivated to look for change, and are likely to miss important opportunities. But if we design the template (for our organization, exhibit space, e-zine, process, branded experiences, etc.) with the assumption that things are always changing, we naturally form the habit of anticipating and watching for the trends that will drive the needed upgrades. We continuously redesign before we lose relevance. This means that we are ready and waiting to pounce on opportunities before anyone else —which is a pretty solid roadmap for sustainable growth.

Briefly put, designing the platform for constant design is a fundamental growth strategy. It’s how proactive, successful businesses keep their edge.

A version of this article originally appeared in Entrepreneur 

If you know me, you know I believe in unconditional love. I believe we owe those who’ve messed up a shot at redemption. But what should we do when people fail to learn from and correct bad habits — when they act as if saying, “I’m sorry” is a get-out-of-jail-free card? I call this the “Sorry Pattern.” I believe it calls for a little tough love and a reminder that bad habits are a choice and have consequences.

We all have people in our lives who have played the “sorry” card too many times. (Maybe we’re guilty ourselves.) There’s the person who is habitually late for a meeting and mumbles “sorry” as she slides into her seat.  Or the guy who apologizes for exploding his lunch in the communal microwave (again) but can’t seem to clean it (ever). Or the kids who leave their skateboards at the bottom of the porch stairs, where it taunts fate, time and again.

Here’s what my dad told me back when I was young: “Sorry isn’t good enough.” He knew I felt bad when I messed up, but he wasn’t interested in my remorse. He was interested in results.  Since I wasn’t taking responsibility for my actions, he insisted that I own up to whatever the problem was and make a plan to correct it. Good parents, good friends, and good leaders call us out when it’s necessary. They put us on the path to redemption before serious resentment sets in.

By now, you probably already have someone in mind — someone who’s caught in the Sorry Pattern. Plan to have a friendly chat with them. But before you do, look in the mirror. How often do you have to apologize for a repeated offense? More often than you’d like?  Don’t feel sorry about x, y or z. Solve for it.

Early lessons in leadership – #2

Here’s another lesson in leadership… from when I was just a punk kid running housekeeping for a major hotel chain.

One of the supervisors who worked for me came in to complain that a housekeeper I personally liked was acting out: not putting washcloths in the rooms and generally being belligerent. I knew this was not normal for her. She was a great person and a hard worker who was obviously having a bad day. But I pulled up my boss pants, called her into my office, and told her in a stern voice, “this is serious.”

She then put me in my place by explaining that “what was serious” was being beaten up by your drug-crazed son in the middle of the night because he wants your cash to get his next fix. What’s serious is having to pull a loaded weapon from under your pillow to keep your own child from killing you.

Oh. Right. Like I could even relate to that. I apologized and told her to just go home and get some rest, and I promised to clean her rooms myself — which I did. But to this day, 30-some years later, I wish I’d started that conversation by asking her what was wrong, and what could possibly have happened to make her have such a bad day. Of course, that kind of learning only comes with spending more time on the planet. But it’s a lesson in empathy that I’ve never forgotten.

The next time you “can’t understand” why someone is behaving in a certain way, make the effort to understand. Then formulate your plan. It’s one of those things that distinguishes a leader from a boss.