We Are All Designers Why We Make it Personal What customer experience pros can learn from the airlines {A Note to Readers: This is another in a series of guest blogs focused on Customer Experience from the amazing Katy Wild. Working with Katy, I can always expect to learn something; I trust you will, too. ~ bph} In 2003, when we surveyed our Freeman expo […] Written by BPH May 31, 2017November 16, 2020
We Are All Designers Time is the Currency Of Brand Experience Why technology isn’t the (only) answer When we consider the changes shaping our future, it’s natural to default to discussions about nascent technology. That’s an important factor, but it can distract us from the real point. I’m old enough to remember when the fax machine was the “it” time-saving equipment. Instead of waiting to mail […] Written by BPH May 17, 2017November 16, 2020
Lessons In Leadership Preparing For the Future – Part Two Design the future you want to see In my Preparing for the Future – Part One blog, I referenced my participation in a UFI Global CEO Summit that explored the sustainability of the exhibitions industry. This blog picks up with the need to adopt a design-thinking approach to planning for the future. Design forward. Bruce […] Written by BPH May 1, 2017November 2, 2021